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Forbes: Don’t Underestimate The Power Of Bartering

How This Founder Created A Share For Share Community

by Cheryl Robinson, Forbes Contributor

Starting a business can seem daunting, especially when it comes to financing the operation. Many people fund the idea themselves or take out loans or try to raise money. What about bartering? Why does the old method of exchanging goods or products get overlooked? Before money, dating back to 6000 B.C., people traded goods and products to survive and grow the community. Once money became popular, bartering became reserved for children learning how to negotiate when wanting one of their friend’s toys. But what if bartering could be the one thing that could help entrepreneurs build a brand, make connections and start a company with minimal financial obligations?

Melissa Barker, founder of Women Entrepreneurs Inc (WE), a women’s networking platform, saw the value in the bartering system and how others could benefit...


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